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Channel: Personal Archives - Schaefer Marketing Solutions: We Help Businesses {grow}
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An inspiring discussion about finding hope in the darkness

And now for something completely different. In the new Marketing Companion episode, we go off-road and for the first time in the nine-year history of the show — We don’t talk about marketing. My...

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A Favorite Christmas Story

Many of you have asked me about my relationship with a boy named Elijah. For the last 15 years, I’ve posted an occasional picture of the two of us together and some have wondered how we’re related. I...

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In praise of working yourself sick

Each winter for the last few years I have worked myself sick. Literally, sick. I’ll give you an example. In the fourth quarter of 2020, I was fully booked when a client came to me and said, “We have...

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Five things I would do differently if I were starting over

I enjoy coaching people through their business and marketing problems. Often, I am meeting with somebody who is starting from scratch and it’s an opportunity to explore the best practices available...

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Five times I almost died

This is Thanksgiving Week here in America. I guess at the top of the gratitude list is that I am here at all. I don’t know why, but I’ve been preoccupied with cataloging and rating the times in my...

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The best achievement of my career

I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson...

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Five biggest mistakes I’ve made as an entrepreneur

This year I’m trying to get a little more personal on this blog and peel back the curtain on some things going on in my business and life that might be relevant to you. A few weeks ago, I talked about...

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A death in the family

My mom, as a teenager. She always loved to sing and dance! This blog has always examined the intersection of marketing, technology, and humanity. But I’ve also paused now and then to share...

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My journey with nerves

My speaking career was a journey with nerves! In the new episode of The Marketing Companion podcast, I made a public confession for the first time. In my early days as a public speaker, I would...

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My third time around with COVID

Yeah, can you believe it? Round three. When COVID first hit America, I was an early adopter. I tested positive in March 2020. For many of you, I was the first person you knew who contracted it. Now,...

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From Paycheck to Purpose: Why I Stopped Growing My Business

Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my...

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